Articles
I regularly contribute to a blog on content strategy, branding and storytelling, team process, and all things web. Here are a few of my most recent articles.
Let Go of Losing Battles
We need to be able to recognize, and let go of, losing battles in our work. It's the only way to maintain our relationships and our sanity. - September 7, 2016
7 Things I Learned in My First Year of Freelancing
Interested in being a freelancer? Here's some advice for getting started from lessons I learned during my first year. - June 29, 2016
3 Fun Things that have Nothing to do with Content Strategy
Every once in a while we need to take a mental break from the industry so we can invest in the curiosity that makes us good at our jobs. Here are 3 fun things that have nothing to do with content strategy. - May 16, 2016
Working with New People
Working with new people is awkward and messy. But if we can embrace the awkwardness, we might find that new people help us be better. - April 26, 2016
When Someone Rips Your Work
A coworker criticizes your work in a creative review meeting. A client gives you feedback you don't know what to do with. A supervisor says you're off-target on a project. We've all been there. So how to you react in ways that are productive and will keep you sane? - March 16, 2016
How to Earn Attention and be Remembered
Advice on earning your audience's attention and helping them remember you when it's time to take action. - January 6, 2016
Brand Storytelling Put to the Test
Testing the (now) conventional wisdom that story is the best way to reach an audience. - November 9, 2015
Web Projects Should be Fun: Taking the Suck out of Building Websites
Four things you can do to make web projects successful for your company and fun for the people working on them. - October 2, 2015
Your Brand Isn't These Things
Trying to help a client understand branding? Start by showing them things a brand isn't. - September 4, 2015
Be Brave, Content Humans
All of you creators—writers, designers, developers, strategists—will shape the future of the web. You'll need to be fearless. - July 22, 2015
A Story about Stories
Storytelling is the big trend in marketing and branding. But storytelling wasn't always so popular (just think about how you were taught to write in school). What explains the rise of story? - June 14, 2015