Storytelling is the big trend in marketing and branding. But storytelling wasn't always so popular (just think about how you were taught to write in school). What explains the rise of story?

At some point, there will be too much marketing stuff and people will stop paying attention. What do we do then?

Be wary if you're ever asked to join a committee with promises of prestige.

A missed hyphen caused the 1962 Mariner Spacecraft to spin wildly out of control after launch. My typos rarely have that kind of effect. 

Have you ever been called by a frantic business owner with a fully designed site and no content to fill it with?

It's time to recognize that humans on the internet don't behave like we want them to or think they should.

If you're a consultant or freelancer (i.e. an outsider), how do you find out what makes a client unique?

When it comes to marketing, some organizations let each business unit do what it wants. That's a bad idea.

Organizations don't know what to do with talented employees who don't want to be managers.

So include your content strategist in the important conversations.